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caffeinade said:
90% of all games.
If your sequel is just: "They did it again", then just do something else.

If you are not willing to reinvent the franchise with each entry, don't bother.
Of course if you have genuine motivation; if you have something real to bring to a sequel, then go ahead.

I disagree. If a sequel is a refinement of the sequel it still has its place, as there are people who want an improvement of the previous game without a drastic re-invention of the wheel.