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This is all a superficial 'war' to entertain and generate traffic on forums. The Nov NPD winner could sell 100K more than the competition, yet worldwide Sony will be selling 2m, 3m, 4m more than its nearest competitor this month alone. It's a bizarre fallout from the online games media being dominated by US outlets. Back in the days of magazines we had no idea what NPD was. It's a similar situation now we get UK figures each Monday. It dominates headlines and forum chatter, yet Germany, France and any other number of markets are as big (or close to it) as the UK. Once you start grouping smaller European markets, the Middle East and what not, UK (and US) figures can be put into perspective.