loy310 on 28 November 2017
I think they do exactly what Sony is doing. Offer cross-generation services (Vue, Now, PSVR) that make gamers invest in their platform over very long periods. Significantly invest in 1st party studios, like dump everything into that because I honestly think it will help the brand the most.
Outside of that, the brand is here to stay, sure they are not the defacto video games brand, they will have to outdo Sony on ever level to earn that title, but people still recognize them as the other major console brand.
