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SvennoJ said:

I used my LCD tv for 11 years, I still use my plasma from 10 years ago. The LCD developed issues with the controller causing random blue dot patterns and had already plenty banding issues so it needed replacing. The plasma got duller over time yet since it's set to very dark, used in the bedroom, it doesn't really matter.

What I wonder with OLED is how long do they last. You can prevent burn-in with responsible use (no kids playing you tube and video games all day) yet what it really is is burn out. The pixels degrade over time and all you're doing is ensuring they degrade at the same rate. Now they claim the tv lasts 100.000 hours, yet how long until the image quality drops below a quality LCD tv. Plus that 100.000 hour figure, how realistic is that. They can't have tested that yet as that is 11.4 years at 24 hr per day....

rtings.com might be stressing the tv beyond responsible use, but they clearly show burn-in or wear does happen and happens quite fast. http://www.rtings.com/tv/learn/permanent-image-retention-burn-in-lcd-oled

I'm quite skeptic of these numbers. OLED on phones is way more common and you can see burn-in popping up on 2 to 3 year phones. Demo devices at stores have severe burn-in after weeks (OK, they are an extreme case, but LCD ones seem way more resilient to that). And you have the Pixel 2 XL with severe issues and mostly seem linked to actual pixel burn out, because they use a black nav bar with white solid buttons (Samsung uses a white nav bar with thin black buttons that are constantly changing position to avoid that).

If devices like smartphones, that people use for like 2 to 5 hours a day (screen on-time is usually that) can show problems with burn-in and aging when people hardly stay more than 2 years with a device, it's troublesome.

I really, really, don't want to worry about the kind of content I display on my TV. So OLED is a no-go for me. It's my go-to choice for phones since longevity is not that much of a worry (the battery gives up faster).

The link you posted is a fantastic test. It's amazing how the LCD ones basically have zero issues while the burn-in is massive in the OLED TV after a bit more than a month. I know it's an extreme case, but it could well happen after 3 or 4 years.