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Alkibiádēs said:
I wonder how much money Sony loses on such a deal, they're practically selling a PS4 for $ 150 + a popular game. Obviously they will get that money back eventually (from increased software sales and PS+ subscriptions), but it's an interesting question never the less.

Probably not much. The PS4's price hadn't shifted much for a while, and they won't be paying anything near full price for the bundled game. At most they'll be paying the publisher portion of a normal sale, and i expect they get a discount as well.