caffeinade on 25 November 2017
If games were really too expensive to make, I would suggest the following:
Train your consumers to value your games at a higher price.
It is not uncommon to see publishers release a game per year, in their big franchises; don't do this.
It is not uncommon to see publishers sell their games, below $60 (price cuts); don't do this.
Make a good game.
Hire a talented marketing team, that can do an effective job, with a tight budget.
Market smarter not harder; reach more, passionate people who will sing your praises.
Don't do dumb stuff; don't make: anime, CGI movies and spinoff games, to market the low profit margin product (Square Enix).
Market often but not irresponsibly.
...
you get the point.
