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Why would it be illeagal to offer incentives for doing business with one's company? Tight business relationships are how the rest of the world works, especially asia. So, I can understand how some of these things might look from a western viewpoint. (I'm a whiteboy btw, just a worldly one).

Secondly, this is just business rhetoric. Don't take Jack T's statements for absolute truth. I just can't think that MS doesn't support its developers in the same way. Nintendo, doesn't need to with its awesome sales. Sony, back in the days of the PS1 and PS2, has seen that game development was one of the biggest ways to win. It has always been the leader for volume of games so, it should come as no surprise that they are pushing hard for that, and currently, when sony's sales are horrible, it looks like they will be getting more exclusives than Microsoft so you know that some big money is being given to the developers. =)