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Games I think of as sleeper hits: Demon's Souls, Katamari Damacy, ICO, Ultima Online, Civilization, Diablo. (These don't really fit all of the criteria in the first post though.)

Games that do fit that critera: 1) Tomb Raider - Mostly a sleeper hit, because the PS1 was kind of a sleeper hit of a console, and it was released before the huge FFVII media push.

2) World of Warcraft - Was well known by MMO gamers before it released, but this was a relatively small group of people. Also most of them didn't go over to play World of Warcraft (me included). On the other hand it found a gigantic new audience of people who knew nothing of MMO's.