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VGPolyglot said:

That's dreadful. Accounting for the digital rise that still has to be down on the original.

Yes, even  a sharp increase on digital sales would probably not even manage to decrease the gap to 40%. I also do hope BF2 has the same legs of BF1 (that means, sales fall from a cliff after the Star Wars film hype ends).

It will still sell good numbers, but if it loses 4 or 5 million sales when compared to BF1, it could mean that adding loot boxes can't offset the decrease in the profit from game sales itself.

On a side note, I've read that the decision to remove the microtransactions wasn't from EA, but a demand from Disney. They are usually quite protective of their IPs and we also had reports confirming this behavior from the guys from Visceral, saying that when you do a Star Wars game everything has to go through Disney's executives since they want to check if someone will screw the IP.

And to finish the problem, we also have the Belgium government considering rule loot boxes as gambling, which would basically screw every game using it.