"After the Blue Ocean" will come another Blue Ocean, but we aren't anywhere close to that yet. The second phase of the Blue Ocean is only starting now, and only once we're through the third and final phase and the ocean starts to turn red do we move on. That's post-Wii.
There are three tiers to the Blue Ocean. Each is higher than the last. Each has higher requirements and higher demands. Wii Fit is the start of the second tier; it is upmarket of Wii Sports. Don't mistake everything with new market values for being downmarket.
Nintendo's existing IPs are slowly but surely converting to the new values, and starting with MK Wii, they are being specifically designed to create common ground between the old and new markets, ie "bridge games."
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
