TheBigFatJ on 13 June 2008
Microsoft is the underdog here in every way:
(1) Sony is a larger company than Microsoft
(2) Sony is the reigning champ in the console market
(3) Sony has more positive brand recognition than Microsoft.
Nothing within MS' reasonable power could kill Sony in the market. All they can hope for is to chip away at the Playstation brand, which they have done very well so far.
