Blue Ocean.... then What?

[LG[Infinite]]

His suggestion is that the Wii will move upmarket. They can achieve this by putting out more upmarket games like Zelda, but also by using their install base and profitability to leverage third party developers into moving their upmarket games to the Wii. For instance, Monster Hunter. The idea is that the consumers will also travel upmarket like they have with the DS and Nintendo will be there waiting for them. As the Wii moves upmarket it should start stealing the "hard-core" in the same way the DS did off the PSP.