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MS can use any term they want becasue its there game there paying for. Timed or launch all mean Console Exclusive in the end. You need to understand that and not debate that. If the game is only available on 1 console even for 1 week than its a Console Exclusive regardless if its Times or a Launch title. 

This is true, but that's not the reason why everyone has been arguing about this. It's not about whether they have the right or whatever, they do. The question is whether or not it's ethical. Most here don't think it is. And that's the problem.

By referring to it as a traditional exclusive on packaging and advertisements, they are trying to sell more Xbox One's and confusing the market. It's dishonest and sucks for those with a PS4 who want to know when they reasonably will see the game.