| Ail said: I'm not saying WiiFit is a failure, reread what I posted.... I am saying it does not make sense to spend so much $ on marketing when you know you don't have enough product to satisfy the demand. In this case it would have made more sense to delay spending some of the marketing $ to a date where more product was available ( like around the holydays.). A 20 million $ launch campaign would have provided exactly the same results and left 10 million more to spend around the holydays...... |
There may be method in their madness. If their goal was to blitz public awareness, harvesting that interest as stock is available it was well worth it because I hardly meet anyone who isn't planning to get it at some point, even the most unlikely of potential gamers. If I'm wrong and they in fact over promoted, what the hell. Do the math on what they're raking in and the $30 M probably came out of the coffee fund.
