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For me it's 7 without a doubt. The massive marketing budget Sony put behind it made FF games what they are today and shaped most of the games afterwords.

There is only one that comes close... FF1... as not only was it the one that started it all, it saved SE from bankrupcy.

I guess you could claim the masterpiece that was 6 is what convinced Sony to buy and push FF7 but I think it was 3-6 that made sony do it not just 6.

Sure FF games were already really popular RPGs... but they weren't "Sell on name brand alone to millions" good.