"Video Games Are Too Expensive To Make!"

[Nymeria]

Cerebralbore101 said:
I wholeheartedly agree with most of the video but one thing is bothering me. The 30% that Valve takes is not less than the cost of putting a game on a shelf at Wal-Mart. Brick and Mortar stores take $10 from the $60 price tag and producing/shipping physical discs costs $5. A 30% take from Valve is $18.

I don't think the entire industry is doing lootboxes. Just EA, Ubisoft, Activision, and WB Games. I know those are big names in the industry, but I don't care too much, because the majority of their games don't appeal to me. I'm only really interested in Assassin's Creed, Rayman, Mario x Rabbids, Shadow of Mordor, and Mortal Kombat. In the case of Mario x Rabbids, Nintendo probably won't let Ubisoft ever get greedy, since it's Nintendo's flagship character being represented.

On PC, but PC market in stores is almost dead outside the biggest games.  Compared to consoles a Sony or Microsoft take a cut like Valve does.  You also have to think about estimating production and inventory issues. Digital has been a boon for PC games of past decade.