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I wholeheartedly agree with most of the video but one thing is bothering me. The 30% that Valve takes is not less than the cost of putting a game on a shelf at Wal-Mart. Brick and Mortar stores take $10 from the $60 price tag and producing/shipping physical discs costs $5. A 30% take from Valve is $18.

I don't think the entire industry is doing lootboxes. Just EA, Ubisoft, Activision, and WB Games. I know those are big names in the industry, but I don't care too much, because the majority of their games don't appeal to me. I'm only really interested in Assassin's Creed, Rayman, Mario x Rabbids, Shadow of Mordor, and Mortal Kombat. In the case of Mario x Rabbids, Nintendo probably won't let Ubisoft ever get greedy, since it's Nintendo's flagship character being represented.