Nintendo don't lower the price to retailers unless the SKU changes (select), so the only way retailers drop the price is if they're willing to take a hit to shift stagnant stock, and because the retailer has little room to move on retail price, the used masket retains a high price too since sellers can get away with it (still full retail new).
That is the only reason why.
Nintendo not budging on the retail price has nothing to do with the quality of the title being sold either, the same goes for their digitally delivered games, that they themselves have full control over the pricing of.
To quote:
“We believe download versions have the same value and should be priced the same,” Iwata said.
“Some companies price downloads cheaper due to the there being no used sales or store price reductions. We stress the value of Nintendo software, so we price the same.”
Nintendo believe that they do not need to lower the price of their games, even when they arent footing the bill of manufacture and distribution of a physical copy, where they are receiving the full retail cost for the title (and not the slightly discounted value they receive in selling a game through a retailer), so in effect Nintendo makes more money out of its fans for digital than it does for physical, so the chance that Nintendo would be willing to take a higher loss on physical retail games is near zero, thus contributing to the artifical retail price hold and the high price on used market.
Last edited by NATO - on 04 November 2017
