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DonFerrari said:

Certainly a similar action made by other platform holders would have been beaten down, like all the bitching about PS3 mandatory installs (that X360 later become adopting for improved loadings anyway)

PS3 had mandatory installs because of blu-rays. 360 didn't adopt anything; from the get-go, DVDs can be read directly from the disc, but the console always gave you the choice to install the content for better results.