Torillian said:
Show me the equation, I haven't found it through a quick google but you know where it is so make it easy for me. I don't wonder, it's because NPD's numbers are more accurate, which I never questioned. What I question is your claim that NPD uses estimates while VGC uses guesses from a hat. Both use estimates, it's a question of degrees of estimate and accuracy, which can be debated. |
Right on the front page of the site.
"How do we do it? Only NPD combines consumer and retail data with industry expertise and business solutions to give you a winning advantage.
We cover more than 20 industries, with unique information assets, based on:
- Actual point-of-sale (POS) data from retailers, distributors, and foodservice operators
- More than 1,250 retailers, representing 300,000 stores worldwide, provide point-of-sale data to us.
- Millions of receipts through all channels (including e-commerce)
- More than 12 million consumer surveys annually"