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mZuzek said:
It conveys what the game is in a simple and effective manner.

If they just called it "Metroid Prime for the Switch" it could come-off as a remake or reboot of sorts. If they called it "Metroid Somethingelse" people wouldn't be sure about what it'd really be and would be worried it would turn out like Other M.

By just calling it "Metroid Prime 4" it's very easy to make a simple logo trailer for it and get everyone hyped as shit. I know personally I'd rather have the game called something else when it's all said and done, but if I had seen that trailer showing off a logo for Metroid Somethingelse rather than Prime 4 I definitely wouldn't have gotten as hyped and would have seen it with a lot more caution.

Either way, they have said it's a working title, which means they might (or might not) change it.

This.

I hope the final name isn't 4, just cause I dislike numberings. But for marketing purposes labeling it Prime 4 is the best way to garner hype.

Once they have gameplay they can show off, as long as it looks like a Prime game, they can call it whatever the hell they want. But giving it Prime 4 labeling when we only have a title is crucial. Otherwise as you said we don't know if it will be like Other M, be like a 2D scroller, a pinball game, or who the hell knows. Prime 4 tells us its a FPS Metroid game.