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well,

1/Sony dont care if classic BlueRay player don't sell a lot since, I presume, most of the BlueRay player are not made by sony.
Sony just want to increase PS3 sales which is their most important blueray player.

2/ Console have cost maybe 800$ but now I m pretty sure she costs less than 700$. Of course this doesn't mean that a price cut is easy to do since 700$ still> 600$



Time to Work !