I don't know. It seems like anyone can slap a random name pulled out of their ass, and people would think nothing of it.
And they're always so damn uninspired, and typical.
Wouldn't be surprised if Apple joins and makes a console called the iVision or some bullshit like that. So desperately typical... Of course, people would accept it, without stopping and thinking whether it makes sense, or not. I mean, how many names out there make no sense? Too many to count.