I dont need a degree in English ,I am from Spain after all and my english serves me about right for what I need it usually . What you are saying is basically what I was saying is a bad approach at the matter .Comparing the prices you can buy the components to the prices Sony is buying those same components is an absolute nonsense .Wherever you find those components they have already the incremental cost of all the intermediaries ,transport ,profit for the selling company and profit for the shop .Sony doesnt have most of those creating the console .Plus buying in big numbers the components means they receive a non-negliable discount called "rappels " that iisuply simply has ignored . That article ultimately isnt a very good one .