I would continue with play anywhere,because stop it now would be really bad pr.Then i would try to bring a version of steam to xbox,making it an extension of windows basically(but with a better game service than that monstrosity that windows live is).Finally,convince enough publishers to only make PC/Xbox versions of their games.
It's not the course of action that i want from this industry(specially because i'm not a fan of xbox and microsoft at all)but that's what i can see they doing.







