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Sales Discussion - AAA money - View Post

VAMatt said:

I seriously doubt that the average AAA game sale returns $40 to the publisher.  That's probably about the average retail price at which a game is sold.  Maybe $50 for games that stay at full price for a long time.  

 

Then the retailer has to get a big chunk - at least 25%.  In some cases there is a distributor who takes a chunk, but let's leave that out for now.  We still have distribution costs, manufacturing costs, the publisher, and the developer who have to get paid out if that remaining 75%. 

Gamestop is rolling in the cash.
Pretty sure it is about 10 - 15 USD for retail's cut, shipping and production.

The platform holder's cut is ~30%.
Remember special editions exist and help to boot the average back up.
Also digital is big.

I agree that the math is flawed, but is ultimately not the point of the thread anyway.