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Buy exclusives. "Second party" games are the future. It hasn't always worked out? So what, it's worth the risk.

Talk to the best development studios and put it out there that you're looking to invest. The problem, of course, is that the best studios want to own their best ideas but I think that can be worked out. Bloodborne is a good example.

New blockbuster IP is what made the 360. That's the most important thing. There is no substitute for that.

Also, wait for Sony and Nintendo to screw up. It will happen.