FIFA 18 on Switch accounted for 1% of all UK physical copies sold

[DonFerrari]

GhaudePhaede010 said:

DonFerrari said:

Why would any company invest several hundred thousand dollars on self-sabotage? It makes much more sense to guess that they didn't expect much sales for the version seeing like there is still stock in several places.

By that logic, why would you spend hundreds of thousands of dollars to ship such a low number? They make money from retailer buys and not consumer buys anyway. So, if they oversell to retailers, it becomes less their issue than the retailers problem. Would that not sound like self sabotage to you? Invest all that money and then not even attempt to sell them... yes, that sounds like self sabotage to me.

By that logic they could he shipping 200k WW and be enough to break even or start a relationship with Switch and if it's sold out make a second batch of games. Makes much more sense than burn money just to say they tried.

Miyamotoo said:
I know that 1% sounds terrible but that doesnt mean much and people are overreacting:

-UK is weakest European market for Nintendo if we talking about big European countries.
-Switch is only 7 months on market.
-Switch instal base is around 250-300k in UK, while PS4 has around 4.5-5m, XB1 around 4m and Xbox360 around 9m.
-With reports we have (for instance Amazon UK outsold Switch version of Fifa 18 and still isn't available and people saying they had hard time finding last week Fifa for Switch) there was definitely some kind of supply problem.
-This is only 1st week sales with some kind of suple problems on weakest European market for Nintendo, and we dont know about legs of this game.

So with everything above on mind, it's definitely too early to say that game bombed on Switch and that 3rd party will abonde Switch because of this, lol. :)

As you saw in your own previous comment the Switch have 2.8% userbase on UK, have fewer selection of games and usually the smaller userbase have higher attach ratio to the games than the higher userbase... so Switch having 2.8% and instead of selling 3% of the copies end up at 1% is quite troublesome for future support if other regions don't do better than it.