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I always get surprised with such prices on EU and Japan, because in Brazil games are indeed around 60-70 dollars, so it's almost US price. Of course, 60 bucks is a hell lot more here than in the US.

It could buy you a plane ticket between Rio and São Paulo, pay for lunch at the ultra-expensive downtown Rio for 3 or 4 people or buy you almost 7 KG of a good quality Picanha. It's almost 1/4 of the minimum wage.