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Nem said:

Releasing first doesn't garantee you will win.

The difficult part will be to convince people on why they need to upgrade. 4k TV's are still way too expensive. I'd get sold by the 60fps, but many don't. A noticeable technological leap is necessary.

4K tvs are cheaper now (and will be even cheaper then) than 720P/1080P tvs were when the PS3/360 launched. In 2006 (right after the PS3 launch) it was 1100$ for a 1080P 32" tv (Still have it and it still works great :P)

 

Also 4K tvs are not very expensive at all anymore..... My 4K tv was 450$ last year for a 50" with HDR

https://www.amazon.com/TCL-49S405-49-Inch-Ultra-Smart/dp/B01MYGISTO/ref=sr_1_3?ie=UTF8&qid=1506960530&sr=8-3&keywords=4k+roku+tv