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It's R* so I shouldn't be surprised. I don't get why people are going "but teh ads" since most game trailers at E3 were also ads, including GOW and R*'s own RDR2 trailer one, the latter was even showed at the Super Bowl. This just means that more people are aware of its existence, the 75+ million sales by GTA V players should be an indication of how much grasp R* has over this industry.