Based on that article, I would say it won't do well beyond the core Atari fan base.
There is no distinct reason 'why' I would want that box. The article suggests is going to be another TV box to stream media content plus gaming support. Sure it would obviously have Atari games, but most of those have been readily available on numerous other systems.
Considering its price and what I view as a severe lack of benefit, I would say this will have trouble even making the crowd source funding goals.







