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it's great to see an actual study corroborate what many people have been arguing for against the emotional argument of the "pirates are always bad" crowd.

not even mentioning the whole emulation being bad argument lol

1- exposure of an interactive media to someone who may not be able to afford that media at any given time. this person may have to resort to pirating for a limited time, but becomes a gamer for life which will mean game sales for years and years to come. Interactive is the key word here, which makes it different from pirating other forms of passive media.

2- trying something new that said person is unsure they should spend their money on. the piracy as demo argument. turns out they like the game, so they buy the game

but yeah... some people will never change their mind even in the face of evidence