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vivster said:

Nobody said anything about making a living. In fact I didn't even say movies would make a loss. it's about increasing revenue.

A music album is listened to many times resulting in tens of hours of entertainment. Each book gives you several hours of reading time. We don't even have to be talking about video games.

An average movie has 90-120 minutes of entertainment. Unless it's a very good movie or you don't have any other hobbies a movie is watched a single time, maybe twice. Even if we're generous and say that every single movie is watched 3 times we come out at around 6h per movie. Every single music album, book or video game will top that. On average every other medium will give you more time out of a single product.

The only thing that gives you less value is a shorter movie.

"Especially music and movies live from merchandise"

"Nobody said anything about making a living"

I really don't get you now :/

A bad album I only listen to once, a bad game I rarely play for more than 30 min to 1 hour, on average I probably spend 4-5 hours on a game, so about twice the time I spend on watching a movie once, yet on average a game probably cost me 5 times as much as a movie. My favorite movies I have probably watched 10+ times. But all of this is useless information, the value of a product does not necessesarily have much to do with how much time you spend on consuming it, but the quality of the experience, a 7 hour movie is not automatically more valuable than a 1 hour movie. Certain short movies have been bigger experiences for me than some books, and I don't only experience them while I watch them, the experience stays with me forever.