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vivster said:

I wouldn't put too much value on any of the numbers. Especially music and movies live from merchandise. Though the problem of movies is inherent to the format. Out of all the entertainment mediums movies deliver the least amount of entertainment time so they have overall a very low value. Which means even people who can actually afford paying for it would just pirate if it's more convenient. Not much you can do about it other than going all in with merchandise.

What? Unless your movie is called The Lord of the Rings or The Avengers or the musician is called Justin Bieber or something, you have absolutely no chance to live from merchandising. How much merchandise do you think a movie like Moonlight sold?

I also don't agree that movies deliver the least amount of entertainment time, I think that is very individual from person to person.