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AlfredoTurkey said:
Intelligent delivery? I call that ordering physically from Amazon.

It works with discs, too. Currently, we still install the whole disc. With the "Intelligent Delivery" option, we only install what we intend to use.

 

I'm not sure how innovative it is, though. With certain games, you have the option of downloading the online or just the campaign. Other games, you can just download one game in a collection instead of all of them. Not exactly the same but still an evolution of  an idea that we already had. I even recall having a second disc of "HD textures" for Dragon's Dogma DA--but that was probably because the whole game didn't fit in a single Xbox 360 disc.