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aLkaLiNE said:
As an Oregonian, I can we are an extremely politically correct state to the point of detriment. I saw a subway commercial where they labeled a 12" sandwhich as a "he" and one of my Facebook feminism friends reposted MASSIVELY over reacting. To me, there is more important topics to worry about than something as stupid and Irrelevent as that. I would have no offense if they labeled that sandwhich as a her.

Not trying to derail but how do you think your friend would have reacted if an item which exists for the sole purpose of consumption and pleasure for another person was referred to as 'she'.  I'm genuinely curious about this.