Apple should turn the Apple TV into a console

[3sexty]

Soundwave said:

Apple isn't interested in gaming, it's not big enough of a market for them. 15-20 million consoles/year is small potatoes for them, they ship that many iPhones in a slow quarter. They could easily compete in this sector though they would get tons of third party support and they can easily out market Sony/Nintendo/MS.

AppleTV ships 6-10 million/year and Apple seems content with that, AppleTV is not a major product for them, though it could be if they really wanted to push it. 

It's not needed though IMO, too much competition in gaming is actually a bad thing IMO, platforms need room to breathe in order to grow if you have like 5 different platforms it just creates oversaturation in the market and confusion among consumers. It's not ideal, game platforms are not just regular products they are a format in effect, having too many is not good for the business as what you basically end up with is weakened reach for all of them fighting over a small market. And for developers it's not good to have to make like 5 different versions of each game. 

6 to 10 million Apple TV Units?? I honestly did not think it is that high.  Are you sure of this? I thought it was somewhere in the range of 3-5 milion.  I could be wrong...