Apple should turn the Apple TV into a console

[Intrinsic]

Soundwave said:

Apple isn't interested in gaming, it's not big enough of a market for them. 15-20 million consoles/year is small potatoes for them, they ship that many iPhones in a slow quarter. They could easily compete in this sector though they would get tons of third party support and they can easily out market Sony/Nintendo/MS.

AppleTV ships 6-10 million/year and Apple seems content with that, AppleTV is not a major product for them, though it could be if they really wanted to push it. 

It's not needed though IMO, too much competition in gaming is actually a bad thing IMO, platforms need room to breathe in order to grow if you have like 5 different platforms it just creates oversaturation in the market and confusion among consumers. It's not ideal, game platforms are not just regular products they are a format in effect, having too many is not good for the business as what you basically end up with is weakened reach for all of them fighting over a small market. And for developers it's not good to have to make like 5 different versions of each game. 

Honestly didn't expect to see this from someone like you.......

Not big enough a market for them?

Don'y you know how the gaming market works? you Really think selling 15-20M new consoles every year is nothing? You forgetting that the money comes from the games sold? Can you imagine an apple TV console that has its own online service, tied to itunes and their movie store and all the other stuff apple can no doubt get away with doing cause they are apple and people will blindly buy it?

Only real reason I don't see apple doing it is simply cause the competition in that market would be extremely stiff.