Let's be clear on one thing. Before the FBI revealed they had re-opened the investigation of her e-mails in October 28, Clinton was virtually unstopable. She was leading the national polls by atleast 6-8 points. Everything was pointing to a slam dunk victory, close to double digits.
Clinton lost because of a "perfect storm" hitting her. That storm consisted of many components, each component in itself wasn't dangerous enough to threat her presidency, but in combination and timing, it became impossible for her to win.
Her strategy wasn't bad had it been a normal election. What happened in 2016 was beyond normal.
I rank the cause of her loss as follows:
1. The re-opened FBI investigation (not even Obama in 2008 could have survived that)
2. Fake news trashed her
3. The vacancy at the supreme court gathered many of the conservatives who otherwise hated Trump
4. Clinton was a candidate with a very flawed reputation even before the election
5. Clinton's campaign had a strategy that didn't take Clinton's presumed flaws into consideration
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