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asqarkabab said:
I have a question why is steam so popular ?
I cant understand that

I actually get why it is popular and I have all my games on Steam. It is just so much easier. It works like the consoles, you buy a game (digital) and then you can install it on any console, you never lose-scratch the DVD-Blueray, etc... It is just so conveniant... When there is a new version, it is up to date automatically... And while I'm not using the friend list at all, I think this is also cool to have one friend list for all games. (I'm playing Blizzard games mostly for multiplayer).

what I don't get is people stating that Windows Store is so much worse when in fact it does exactly the same thing at the end just with less games available :)
I mean I get some people can have issues with Windows Store (games not installing properly etc...) but this happens also with Steam... So at the end both services are the same if you are using Windows 10. 

For the OP, I do not see Microsoft doing that. Their AR headsets is more an hardware platform (as well as the Microsoft AR portal) so they openning it to Steam VR is just the right strategy.