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SegataSanshiro said:

If you win by a landslide or are winning by a landslide's easy to get arrogant and complacent.

SEGA and Nintendo kept one another on their toes and that console gen is still regarded as the best console war ever. Look at WWF vs WCW. WCW creates NWO and has a more adult look to WWF more family friendly program. This forces WWF to create the Attitude era. To this day regarded as some of the most entertaining stuff WWE ever did. WCW goes out of business and for more than a decade no one has come close to challenging them. They have been so complacent. PPV numbers dropped off and live crowds not showing up nearly as much and ratings setting record lows last I checked a couple years ago.  We need Xbox and Nintendo and Sony to keep one another on their toes to strive to be better. When Sony says fuck anyone who wants cross platform play. They are saying we are No 1, what can you do about it? Nintendo got arrogant after SNES and Wii. Sony did after PS2. What happened next was a disaster. 

WWE bought WCW and killed it.