Despacito is the first YouTube video to reach 3 billion views.

[chakkra]

LipeJJ said:

mZuzek said:

Well that was my point about marketing, this is just probably marketed better than most of the similar stuff from unknown artists... but there's probably something more. I haven't heard the song to know, nor do I plan on doing so, but there could be something in the lyrics or in the video that just helps it somehow?

That's what I'm trying to find: this something. I know for sure it's not in the lyrics. xD I have to watch the video tho, maybe it's in there like you said.

I grew tired of it already, but I used to love the song.  Why I liked it? I have no idea.  I just did.

But I think the reason for the success is just the viral effect.  The shit just went viral.  Just like Gangnam Style and Watch Me from Silento (these two I hated with a passion)