Despacito is the first YouTube video to reach 3 billion views.

[LipeJJ]

mZuzek said:

LipeJJ said:

I know that, but even then I still don't get it. There are tons of similar stuff from unkown artists. It must be interesting to study such phenomenons (like Pokémon Go last year, for example).

Well that was my point about marketing, this is just probably marketed better than most of the similar stuff from unknown artists... but there's probably something more. I haven't heard the song to know, nor do I plan on doing so, but there could be something in the lyrics or in the video that just helps it somehow?

That's what I'm trying to find: this something. I know for sure it's not in the lyrics. xD I have to watch the video tho, maybe it's in there like you said.