Despacito is the first YouTube video to reach 3 billion views.

[LipeJJ]

mZuzek said:

LipeJJ said:

Nah, I find that hard to believe. Why would it have more marketing than songs from wealthier/more known artists?

It's not about having more marketing, but having enough to make the song a considerable success, and from then I think it's more a matter of timing. These things just catch on if they come at the right time - people are especially drawn to a new hit that is unknown. Wealthier/more known artists will hardly have as big a hit as this just because when people know what it's about, they might not watch it.

I mean, if someone shows you a new song from a really well known artist, chances are if you don't care you just won't bother, but if it's something you've never heard about going viral, you might wanna check it out just to see what it's all about.

I know that, but even then I still don't get it. There are tons of similar stuff from unkown artists. It must be interesting to study such phenomenons (like Pokémon Go last year, for example).