Despacito is the first YouTube video to reach 3 billion views.

[LipeJJ]

mZuzek said:

LipeJJ said:

Normally I completely understand why some songs are as famous as they are, I'm even good at predicting which ones will turn into a hit (both songs and albums), but the success of this song in particular baffles me. I'm honestly still trying to figure out what makes it special. I mean, it sound like other 9000 songs sang in spanish. Even from a melody standpoint the song is pretty lame and samey... it brings nothing new, it's not sang by a notoriously singer, it's generic, shallow and boring. I think I'll never understand.

um... it probably just had more money thrown in marketing and it caught on? That's how this kind of music goes anyhow.

Nah, I find that hard to believe. Why would it have more marketing than songs from wealthier/more known artists?