Problem with the Xbox brand is that the platform's performance is overly reliant on strong US performance which is never going to put you in a good position against competitors. Japan they have no chance and EU is Sony dominated but even then if you look at both their competitors they are at least doing well in more than one region and decent enough in their weakest region.
US is an even playing field for all competitors meaning no one is weak in that market or at a huge disadvantage and that's the problem with relying on it, in Japan Nintendo may dominate due to the Portable aspects but Sony still do well enough to get decent perfomance while the Xbox brand just doesn't take off and in EU Sony dominate but Nintendo do well enough while X1 can do ok in EU it lags significantly behind both at the moment.
Essentially what you have for the X1 is that it's doing well in one region, okish in another and is dead in the last one and the region it's strongest in it's being beaten out by the competitors which isn't a good spot at all.
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