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I think this happens because the SO3 sold more in NA. Or am I mistaken ?
Squaresoft, now Square Enix, always did their little experiments to protect their flagship franchise (Final Fantasy, now Dragon Quest too), using their other less important games.
SE said they want to try getting a western base of users.
The purpose of a business is to acquire and keep customers. So that's what they're doing.
I'm pretty sure they're alienating lots of their fanbase in Japan though (putting FF exclusive on a platform, and their other known games on others). They already missed the turn with their FF franchise, IMO because of some shady contract with Sony for the main franchise. Dragon Quest is safe, I think that will become their true flagship franchise. But alienating their fanbase that were used to get everything on one platform surely is unavoidable.

But what they are doing now, I think is terrible, even if SO is not a high seller. I'm not sure that was the best move.
The problem is not putting the game on XB360, as that's a good move is SO3 sold more in NA.
No, the problem is the exclusives. Even if moneyhatted to do that, this is good in the short term, but as they will lose lots of customers in Japan, the long term will be terrible.
That will be terrible for them and mostly for JRPG on home consoles, which is the saddest thing.

 

It will be interesting to follow SE's moves.