Never got into them but as a rock fan I obviously want to one day.
This thread is pretty good at being descriptive but when I see people just say they were "innovative" without telling me why they like them I think it's pretty telling.
Out of the 60's the only bands I really got into were The Velvet Underground, and The Mothers of Invention(Frank Zappa's group). Both of those are arguably almost, or just as, innovative as The Beatles. The Velvet Underground are simply divine - White Light White Heat is one of the best albums ever.

But The Beatles have songs I've heard that I really loved, but I've barely heard many.







