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For Microsoft the Xbox division is a small part of their business. If they feel that they are a liability, they will start to change their approach and modify the business strategy. Maybe more in vain of paid subscription for third party games, and backwards compatible hardware - or no hardware at all. Now Sony and Microsoft are similar in their approach, where Nintendo has a different take on gaming business. Maybe we are seeing a Microsoft transition, and all three companies will have different strategies, and offer something else.